About Rethink
Technology strategy, customer experience and delivery leadership. Nearly three decades across travel, retail, data and media.
Our approach
Mark Collier has led Rethink Consultancy since 2011. His experience spans technology leadership, digital commerce, programme mobilisation and recovery, and the operating models that keep change working.
Rethink helps you frame the problem, examine the evidence and agree a useful next step. A focused review can stand alone, or lead to implementation and continuing advice.
Discuss your challengeBusiness cases, platform choices, supplier assessment and delivery governance.
Digital commerce, website and CMS programmes, with the operational journey in view.
Practical uses of AI in analysis, requirements, prototyping, test design and documentation, with human review.
Selected career experience
Examples from previous roles and contract engagements. These describe Mark’s responsibilities; they are not claims of client endorsement or measured commercial results.
The Travel Corporation
Technology Director and Senior Programme Manager · contract
Directed website design, build and CMS programmes across travel brands including Contiki, Trafalgar, Insight Vacations and Luxury Gold.
Connected business cases, supplier selection and release decisions with the teams delivering the websites.
Bounty UK
Programme Director · contract
Directed the Bounty.com programme from business case and agency selection through redesign, content, Sitecore migration and integration.
Included SEO and the transition into ongoing operations in the delivery remit.
Informa
Programme Manager · contract
Led website redesign and CMS unification to Sitecore across Business Intelligence verticals.
The programme covered multiple digital properties within the Business Intelligence portfolio.
Explore a focused service, inspect an illustrative output, or get in touch without a finished brief.
