Privacy.

Who is responsible

Rethink Consultancy Ltd is responsible for the personal information you send through this website. Rethink handles enquiries. You can contact us at mark@rethinkconsultancy.co.uk, using the enquiry form or the Rethink Consultancy LinkedIn page. Please say if your message is a privacy request or complaint.

What we collect and why

The form asks for your name, email address and a short description of your challenge. Choosing a service is optional. We also record the submission time and an enquiry reference. We use this information to understand your request, reply and discuss a suitable next step.

You choose whether to enquire. We need an email address to reply, but you do not need to send confidential documents or sensitive personal information. Please do not include passwords, health information or private details about other people.

For general business enquiries, we rely on our legitimate interests in responding to people who contact us about our services. Where you ask us to take steps towards a contract with you personally, we use the information needed for those steps. We do not add enquiry senders to a marketing list.

How the form works

Enquiries are stored in a private inbox that requires Rethink’s authorised account. A confirmation appears only after the submission has been saved. Replies are handled by Rethink; this website does not send an automatic email acknowledgement or an email notification.

To limit misuse, the form creates short-lived, keyed identifiers from the connection’s IP address and the submitted email address. The form’s database does not store the raw IP address. These identifiers count recent attempts and are not used for advertising or profiling.

Hosting and access

The site uses ChatGPT Sites and Cloudflare hosting and database services to operate the website and store enquiries. Their services may process technical information needed to provide, secure and maintain the site. We do not publish your enquiry or send its contents to an AI model as part of this form.

Hosting and support operations may involve processing outside the UK. You can contact Rethink for information about the applicable provider arrangements and safeguards. If an enquiry leads to a project, we will agree how any additional project information is handled.

Opening LinkedIn takes you to a separate service, where LinkedIn’s own privacy information applies.

How long information stays

Our website inbox uses a 90-day retention period. Entries older than 90 days are removed the next time an enquiry is submitted or the private inbox is opened. This is a check during normal use, rather than a background timer. Rethink can also delete an entry earlier when it is no longer needed.

Abuse-prevention identifiers expire after 48 hours and are cleared during the same checks. Provider backups and technical service records follow the providers’ retention arrangements. If an enquiry becomes a project, relevant correspondence may be retained separately for that engagement and any applicable record-keeping duties.

Your choices and rights

You can ask to see, correct or delete your information, or request that its use be restricted. Rights to portability may also apply in relevant circumstances. We may need to confirm your identity before acting and explain any legal reason that limits a request.

You can object to processing based on our legitimate interests. Contact Rethink using the form or LinkedIn and include your enquiry reference if you have it.

You can raise a concern with us and complain to the Information Commissioner’s Office, the UK data protection regulator.

Website measurement

We count public page loads and broad referral categories, measure page-load time where the browser reports it, and record aggregate engagement: scroll thresholds, 30 seconds of visible and focused page time, recognised CTA and outbound-link clicks, and the first interaction with the enquiry form. We group these counts by London date/hour, public page and broad screen-width category. We do not read or record form field contents for analytics. These counts help us understand which pages are used and where the site needs improvement. This measurement does not use analytics cookies, browser storage, visitor identifiers or fingerprinting. We store aggregate totals by public page, event and broad category, not individual browsing histories, IP addresses, full referrer URLs or URL query strings. Requests still pass through our hosting providers as described above.

Aggregate rows older than 90 days are cleared when new measurements arrive. Private pages and recognised automated browsers are excluded; the figures are indicative and do not represent unique visitors. Browser blocking or unavailable measurement can leave gaps.

Cookies and automated decisions

The enquiry form does not add advertising pixels or marketing cookies. The website’s hosting and sign-in services may use technical cookies needed to operate their services. We do not make decisions about your enquiry by automated profiling.

Last updated: 4 November 2026.